CASE STUDY | Battersea DOGS and cats home

Cat takeover

“Meow-meeow.” That’s how the cats at Battersea thanked us for making it clear that it’s not just a dog’s home. In six months of the campaign going live, for the first time in 130 years, more cats were rehomed than dogs. Over 900 felines in total. “Meow-puurr” (you’re welcome kitties).

Team

Art Director — Kishan Chopra
Copywriter — Daniel Smith
Art Director — Pete Williams
Copywriter — Chris Day
Retoucher — Charles Townsend
Photographer/Editor/DoP — Gabor Eszenyi
Executive Creative Director — Dan Douglass
Senior Account Manager — Tim Molan
Business Director — Andrew Orbell
Agency — MRM Meteorite (London)