CASE STUDY
Pet Refuge — EDMS
Pet Refuge provides temporary shelter and care for pets affected by domestic violence, keeping them safe while their owners escape abuse.
We refreshed Pet Refuge’s EDMs and website in a way that outperformed non-profit benchmarks.
Team
Art Director — Kishan Chopra
Copywriter — Claire Huddart
Design Lead — Corné Kruger
Designer — Kapil Lad
Creative Director — Jeff Harris
Planner — Amy Willemese
Planning Partner — Jodie Armstrong-Downes
Developer – Courtney Prebble
Agencies — Track & DDB
The Results
– group 1
- 38% average open rate – double the non-profit benchmark of 20%
- 15% average click through rate – more than 5X the non-profit benchmark of 2.6%
6 one-off donations – $1,499 in total (1.42% conversion rate)
1 monthly sign up – $240 yearly value (0.24% conversion rate compared to KidsCan 0.5%)
5 fundraiser sign ups
Total conversion rate of 2.84%
the Results
– group 2
- 39% average open rate – double the non-profit benchmark of 20%
- 12.5% average click through rate – 5X the non-profit benchmark of 2.6%
34 one-off donations – $2,250 in total (1.8% conversion rate)
11 monthly sign ups – $3,948 yearly value (0.58% conversion rate compared to KidsCan 0.5%)
Total conversion rate of 2.34%
THE Work
Other Work
CONTACT
kishan.chopra@gmail.com
+64210525558
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