CASE STUDY | Cancer society
Daffodil day
Everyone knows someone who’s been touched by cancer. So for Daffodil Day this year, we created a series of touching portraits of people wearing daffodils in honour of loved ones with cancer.
These posters are part of an integrated campaign which also included TV, direct mail, digital banners and for those who donated—a mobile video thank you from Cancer Society staff and volunteers.
These posters set the art direction for most of the other elements.
Team
Art Director — Kishan Chopra
Copywriter — Bronwyn Retief
Creative Director — Susan Young
Creative Director — Patrick Murphy
Designer — Trudy Holland
Designer — Paolo Alinea
Senior Account Manager — Marija Ewan
Business Director — Jacqui Copas
Agency — Chemistry Interaction
Production Co. — Reload & Smoke
Photographer — Vicki Leopold
Other Work
CONTACT
kishan.chopra@gmail.com
+64210525558
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