CASE STUDY | Caltex and AA Smartfuel

SNAP! For Prizes

To celebrate Countdown joining the AA Smartfuel programme Caltex gave customers the chance to win grocery and fuel prizes by playing an online game of “Snap”.

Team

Art Director — Kishan Chopra
Copywriter — Ben Chandler
Creative Director — Susan Young
Creative Director — Patrick Murphy
Designer — Paolo Alinea
Account Director — Marija Ewan
Agency — Chemistry Interaction
Digital Agency — Osynlig
UX — Fredrik Bergstrom
Front-End Developer — Matt Lawson
Senior Web Developer — Peter Hutchins

How it worked

Customers who spent $40 or more on petrol or diesel in one transaction were given one ‘Snap for prizes’ promo card with a unique entry code on it which granted them entry to play ‘Snap! for prizes’.

The better the customer’s score, the more entries they gained.

Other Work

CONTACT

kishan.chopra@gmail.com
+64210525558

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