CASE STUDY

Lifedirect TV spots

With the release of the most recent ‘Simon the Sloth’ TV spots, LifeDirect’s average customer applications are up week on week with a sustained increase of 25%.

Team

Art Director — Kishan Chopra
Copywriter — Bronwyn Retief
Creative Director — Susan Young
Creative Director — Patrick Murphy
Senior Account Manager — Marija Ewan
Agency — Chemistry Interaction
Production Co. — Kaleidoscope

The numbers

ROI is now up to $2.54 per dollar spent.

The cost of the creative has been completely recouped in the first four months of usage.

  • LifeDirect’s revenue growth since making TV their primary recruitment channel – 32%
  • Applications increase – 25%
  • Lead conversion increase – 15%

Other Work

CONTACT

kishan.chopra@gmail.com
+64210525558

CONNECT